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As a general rule, I would recommend advertising to your website before you start building links to your websites. That way, the more people your website reaches, the more you get a chance to improve your ranking for the keywords you are targeting. Of course, you should always avoid spammy and inappropriate things like pay-per-click links to your website, but once again, I would recommend that you start with some free or very inexpensive ways of reaching people who might be interested in your website.
I’m a big fan of pay-per-click advertising, although I’m not a fan of the freebie offers from places like Google AdWords. I think the real question is, which do you want to build your traffic to? I think Google AdWords is great for first time visitors, but I can see a lot of people getting sucked into the paid offers.
I think the problem with pay-per-click advertising is that it’s easy to lose sight of the other channels you use to market your website. The freebies are great, but the paid options are great, too. For example, if you want visitors to your website to subscribe to your newsletter, you’re going to have to pay a monthly fee for this service.
The problem with Google AdWords is that the paid options aren’t very cheap. If for some reason Google wants to cut you off after five years of high traffic, that could be a real problem. I think its better to just set up a free email list that you can sell later, and focus on building traffic to the site.
It sounds as if you are using Google AdWords, I agree. But for the average user, AdWords cost Google nothing to sign up, and no monthly fees. The only reason I even bother to use AdWords is Google AdSense. I use it for my blog, which I can then sell and traffic to on my site. That way I can get some extra money from Google, but not enough to get rid of this extra headache.
I agree with you, and I think that the average user should be able to do things like this themselves. But for the average user, AdWords charges nothing to sign up and no fees are charged. It is a great way to get your site links in front of a lot of people who could use the service.
I think that the average user is going to want to pay something. It’s a hassle to set up an account, but once you do that then it takes a little bit of time to get your pages listed, but once you’ve got them in front of a ton of people, those people are worth it.