3.5 billion people use social media. Therefore, it can safely be said that being on social media is no longer optional for businesses.
54% of social media users research products and services on these platforms. 73% of marketers feel that using these networks has been somewhat effective or very effective for their business.
The importance of social media marketing cannot be stressed enough. Despite this, nearly 40% of small ventures don’t use social networks.
The benefits of social media marketing go beyond generating leads and sales. Here’s why marketing through social media is a must for you.
- Enhances Brand Awareness
If people don’t know about you, how are they going to buy from you? The volume of traffic on Facebook, Instagram, etc., makes these platforms the best place to improve consumer awareness of your brand. Here’s how to start building your brand on social media.
Pick the Right Platform
Figure out which platform best suits your business. For instance, Instagram marketing is essential for a cafe business, as people love clicking on and sharing photos of food.
Build a Profile
You can tell from a logo whether an item of sportswear is made by Nike or Adidas. The visual elements of your brand must help people recognize you. Place your logo strategically on your profile and cover photos.
Humanize Your Brand
A single sale doesn’t drive a lasting relationship; making a connection does. Sharing the “why” of your brand — your values, your goals — helps attract customers who have similar interests. Post content that shows your brand living up to its values. Take inspiration from brands like Starbucks and Nike.
Also, listen to and interact with your followers. Conversing with them not only helps you connect with them, it helps you understand their problems. You can then direct your content strategy to provide them with relevant information, which further deepens your bond.
- Increases Traffic
Not every content piece you post on your website appears on the first page of a search engine’s results. This restricts your visibility to your regular or one-time customers. Social media marketing exposes you to a larger number of people.
Posting relevant content and resharing the content you post on your website will help improve site traffic. It also complements your search engine marketing efforts.
Say, for instance, that one of your blogs gets a large number of shares on Facebook. Bloggers and other brands create similar content and link back to that blog. This has a positive impact on your SEO. As search engines take notice of the fact, your post will rank higher on the results pages. This attracts more clicks and traffic.
Post Often, but Not Too Often
Every business fights for traffic. The key to generating it is to know when, what, and how much to post. Being overbearing can turn off followers. Monitor the insights on engagement to help you put out the right content at the right time.
- Places You As a Thought Leader
Apple is one of the best examples of a thought leader. Its revolutionary “Think Different” campaign reflected the brand’s values of innovation and helped them relate to people who see things differently. Everyone then wanted to “Think Different”.
Not only are Apple’s product launches highly anticipated, but the brand is a benchmark for revolutionary ideas. To get an Apple product, people are ready to shell out big bucks. That’s the level of trust the brand has built. How can you do this?
Put Out Relevant Content
Social media marketing is not about posting content, it’s about putting out relevant content. Understand your audience, their preferences, their needs. Develop a content strategy that aligns with your audience’s interests.
Be Authentic and Live Up To Your Values
Inclusivity, transparency, innovation — whatever your values, be authentic. Let them be reflected in your services and products, as well as your content. This helps build trust and enhance brand loyalty.
- Generate Leads and Boost Sales
Don’t settle for simply gaining a fan following or attracting more visitors. Your ultimate goal is to generate business and boost financial growth. Facebook, Instagram, LinkedIn, and other social media platforms offer a wealth of opportunities for this.
Utilize Sponsored Ads
Facebook, Twitter, and Instagram allow you to take advantage of sponsored ads. These ads appear in your target audience’s feed in a way that doesn’t look forced. Clicking on them leads customers directly to the product page or your website. This improves conversion rates.
Partner with Influencers
You can never go wrong with word–of–mouth marketing. Influencers are people from whom followers take inspiration from. They aren’t necessarily celebrities. Partnering with them to promote your products or services is a great way to get more traffic and boost sales.
Now you know what you’re missing out on if you’re not on social media. Getting a social media marketing agency on board can be a big help. Each social network works in different ways, so they can help you devise a strategy that’s most beneficial for your brand.