In times of economic hardship, restaurants are always one of the hardest hit industries. In an effort to save more money people always greatly reduce the amount spent on dining out. 2020 was one of the hardest years to-date for the restaurant industry, leaving many restaurateurs struggling to stay afloat.
Right now, just about every restaurant could use an increase in sales, which is why the focus of this post is on increasing restaurant sales. Below are four proven ways to generate more sales for your restaurant business.
Increasing sales requires an increase in brand awareness. You need more people to know about your restaurant to bring them into the door. One of the most cost-effective ways to increase brand awareness is to brand all of your take-out products. You can do this by getting custom branded cups and bags printed with your restaurant’s logo on them. It costs a matter of cents for each cup or bag, but they could generate dozens if not hundreds in sales for your restaurant. This tactic works and it’s the reason why major chains like McDonald’s and Starbucks brand all of their take-out products.
Implement A Customer Loyalty Program
Generating more sales isn’t just about bringing in new customers, it’s also about earning more return customers. A loyalty program could incentivize diners to keep coming back. Even just a 5% increase in customer retention could result in a 75% increase in a restaurant’s profitability. Your loyalty program should be easy to use while also making earning rewards exciting. There are several different software programs you can use to facilitate a rewards program with ease.
Develop Limited-Time or Seasonal Menu Items
Like loyalty programs, seasonal or limited-time menu items could also help to keep customers coming back. Exciting and new items help to keep the dining experience fresh and it gives customers something new to look forward to. Limited time item releases can also help you test new recipes to potentially add to your menu permanently.
Enhance Your Online Presence
When it comes to digital marketing for the restaurant industry, your Google My Business and Yelp profiles are everything. Make sure your Google My Business profile is completely filled out and update it when necessary. You can also create regular Google My Business posts to try to increase your visibility. You can post about new specials or highlight certain menu items.
The most important aspect for both profiles will be reviews. Both Google and Yelp discourage establishments from incentivizing customers to leave reviews. Instead of incentivizing, you can make leaving reviews easy to do and remind customers to leave reviews to increase your review count. You could have reminders to leave a review printed on receipts or on your take out bags. You could also have a reminder to leave a review printed for your tabletop displayettes and train servers to ask for reviews before the customer leaves. Creating a system for gathering consistent reviews is going to go a long way in increasing your sales.