We were lucky enough to attend the second annual b2b Marketing Expo in Las Vegas on June 24th.
It was a b2b expo where I got to meet people from all over the b2b space and learn about the latest trends and strategies they use to make their businesses more successful. I’ve been to some b2b expos, but this one was definitely the most productive one I’ve been to yet.
The theme was “Creating a Business For Every Type of B2B Customer” and some of the sessions were all about how to make every type of B2B customer happier. I was especially interested in one session that was about how to make your company more customer-loyal and responsive. It had a lot of interesting tips on what to say to customers and why.
Its a new business that I’ve never heard of before, but that was definitely worth checking out for anyone who is looking to expand their business to a more global audience.
I was looking for a way to get my head around this idea of customer loyalty vs. customer churn. My take is that one of the common things that B2B customers do is create an email signature that acts as a form of loyalty, but that they then stop using their signature in order to move on to the next email. The other thing that they do is create a list of their friends who they do not want to lose contact with.
I like the idea here of a product that you can use to measure the success of your B2B marketing efforts. This idea of customer loyalty and customer churn is often more of a buzz word in the marketing field, but it’s very real. It’s something that you hear about regularly. There are many people who believe that customer loyalty means you can just send them an email newsletter and never check back. You know they’re not checking back because they are sending out newsletters and not reading them.
This is simply not true. Customer loyalty is important, but it’s not the only factor that counts. Customer churn is a key metric – and it’s something that I’ve talked about a lot. A great B2B marketing strategy should be able to tell you if your marketing efforts are working, and if they aren’t, it should be able to tell you how you can fix it.
I know its easier said than done, but there are some things that you can do to make sure your marketing efforts are really working. The most crucial one is to look at the people who actually sign up when you send out emails. If you send them an email every single day, you may as well just go to an Internet cafe and look at the names who have signed up and check in with them every day.
This is a great way to get a sense of the market size of your target market. It also helps you target your marketing efforts so you can more accurately measure results. If you’re looking to market to the top 20% of all Internet users, you can look at a list of over a million people and see which of the top 20% have signed up at least once.
B2B marketing is all about gathering information. You can use this information to tailor your marketing efforts to more accurately measure the results. And this information is easily found online. One of the best ways to access the Internet is by searching for “B2B Marketing” on Google. Look for those who are active on the various social networking sites and you’ll get a much better sense of what it takes to make a connection with that person.