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Taking a successful product photo is no easy feat. It takes an expert eye, a steady hand, and perhaps even a little luck. But if you want to ensure your photos are consistent and captivating, you may take some necessary actions to guarantee that every single one of them delivers on your brand’s promise.
Whether you’re a big-box retailer or a small-business owner, if you’re running an eCommerce store, one thing is for sure: your products are the face of your brand. This also means they need to have the greatest possible representation.
Five tips for capturing stunning product shots with this in mind
Cataloging Your Products Organizationally Guarantees Better Visibility and Increases Sales
Cataloging your products organically ensures that every product is easily accessible and identifiable. If you have a large inventory and your products are not organized, it can become challenging to find the correct item promptly.
Organizing your products by color and description will ensure they are easily identifiable. For example, if you sell socks that come in multiple colors, it may be necessary to organize them by color. In addition, this process will ensure that each item is clearly labeled and easy to find when browsing your store’s product catalog.
Creating A Workflow Manual For Your Photo Production Company
Creating a customized workflow manual is perhaps more critical than any organizational strategies we have discussed. Your handbook needs to be updated as frequently as your procedures. In the industrial industry, communication is essential. Never exclude anyone from the process since the bigger picture of your production cycle will suffer without even one working component.
Preparing For A Professional E-commerce Product Photography Shoot
Every item must be carefully prepared when preparing your products for e-commerce photography since even the tiniest bit of dust will appear in a product photograph.
Even if you can correct problems in post-production processing, make as many corrections manually as possible before the e-commerce photography session since sophisticated editing is time-consuming and demands a high degree of skill with cloning and healing tools.
Get Your Product Sizing And Measurements Right From the Start
It’s time to put up your first product once you’ve chosen your tools and created a unique studio environment. Take a test photo to fine-tune your camera settings and composition after you’ve got it in position. Measure, mark, and record everything once you have a good picture of the item.
The distance between the bottom of your camera lens and the ground, as well as the distance between your tripod and camera and the object you are photographing, should all be measured and noted.
Edit your product images to create high-quality digital storefronts
Post-production processing is crucial in creating digital storefronts for your brand or business. You want to ensure that everything about your product images is consistent with its look in other areas of your website or on social media channels (where you may share it with customers).
Post-production processing allows you to fine-tune the appearance of each image based on how it appears across different platforms or media channels like a website or Instagram post.
While it takes some practice to get your product photography to look like it was taken by a professional, once you have honed your lighting and editing skills, you can use them again and again for all your products. These standard guidelines are a great place to start. They include some essential steps towards taking your product photography from good to great. Especially if you’re starting, don’t be discouraged! To capture excellent pictures, you don’t have to be a professional photographer—you need to know what you’re doing and just trust the process.