According to Mark Roemer Oakland, social media marketing should be a priority in your overall digital marketing strategy. Social media channels offer many ways to boost brand visibility, improve brand image, and gather valuable data that can be utilized to improve your marketing efforts.
Here are some of the best strategies for social media marketing:
1. Set S.M.A.R.T goals – Whether you want to focus on SEO or marketing, it is crucial to set smart goals, (i.e., goals that are specific, measurable, attainable, relevant, and time-bound). S.M.A.R.T goals are easier to achieve and also allow you to improve your work performance. Aside from setting S.M.A.R.T goals, your social media marketing strategy should also take into account how it could improve overarching business goals such as growing the fan base, achieving a higher quantity of sales, improving ROI, increasing brand awareness, etc.
2. Consider using chatbots – Customer interaction is vital to maintain a good reputation, resolve queries, and prevent misunderstandings. However, hiring human resources may not be the most feasible or efficient option for small businesses. Fortunately, there is a cost-effective solution that could help you to resolve such a problem. You can use chatbots powered by artificial intelligence as a substitute for real people that answer customer questions or provide other help. It’s pretty easy to integrate chatbots into comments or Facebook messenger and there is no need for you to learn to code.
3. Focus on building an effective content marketing strategy – Content marketing forms a crucial part of your social media marketing strategy. So, you should devote time and attention to create quality content that appeals to your social media followers and fans. Your best bet is to produce a variety of content to create diversity. For instance, you can share blog posts, videos, images, and infographics alternatively throughout the week to maintain their interest levels.
Also, prevent advertising your company or business all the time. The content of your post should be genuinely helpful and interesting to your audience since it would allow them to form a real connection with your brand.
4. Understand your audience on social media – It is essential to learn more about your target audience to form an effective social media marketing strategy. Fortunately, social media platforms provide a variety of tools that allow you to gather information and other data about your customers such as their demographics, interests, and behaviors which you can use to serve them better in the future.
Without a solid understanding of your customer base, spending money on marketing is equal to throwing money away in the dark. So, be prepared to do your research and constantly update your advertising copy to produce better results.
Mark Roemer Oakland suggests you monitor the social media strategy used by your competitors as well. It can offer valuable insights that you can replicate to produce better results for your business.