For most companies out there looking to make their mark with the help of search engine optimization (SEO) solutions, there are quite a few terms floating about that can cause some confusion. For example, there are some who swear by the use of on-page SEO, while others might claim that off-page SEO is the one that gets the most results. It can be a rather confusing time, especially for those who are unfamiliar with the way search engine optimization works.
Fortunately, the idea of putting on-page and off-page SEO against each other is something of a misconception, as both concepts work together to form the basis of effective SEO services. You will not find quality agencies that only claim to do one or the other. Typically, it is a mix of both, and there are plenty of advantages to understanding how SEO solutions tick.
To ensure that the company’s digital marketing solutions are as effective as possible, knowledge about both types of SEO is crucial. Here are just some of the differences, and ways in which both on-page and off-page SEO work together to form a successful marketing solution.
Starting with on-page SEO
No matter how confusing SEO solutions might seem, on-page and off-page tend to be self-explanatory when it comes to the primary function. In the case of the former, it is all about the things that you can do within the primary website. Keep in mind that the website also includes the mobile platform, especially in a world where the business sector is predominantly online due to the ongoing pandemic.
Understanding content marketing
The reason why content marketing is one of the primary methods of on-page SEO is the fact that content is undoubtedly king. It is the main focus of on-page SEO, as the content will dictate whether or not people will want to stay on the primary site when they have finally clicked on a link. As far as content marketing goes, it involves the use of various articles or blogs that can help convert online users into potential buyers.
The content could very well be about the many benefits of the products and services rendered within the site, developing a cycle of generating leads that can help even startups maintain a foothold in their chosen industry.
One of the most interesting aspects of on-page SEO would be through technical search engine optimization methods. It involves making things easier for the Google search algorithm to index the site by making differences to the infrastructure rather than the content. The result is a website that looks to be exactly the same, yet somehow runs much better and has better chances of being ranked higher on the search engine results page (SERP).
The loading times
If there is one rule of thumb to follow when it comes to on-page SEO, it is never to complicate things. If something can be accomplished by getting straight to the point, there is little need to go with flower words and walls of text — unless it has to do with content marketing. From keeping things short and sweet, to ensuring that no widgets mess with the loading times, a primary website that is quick to load can get the job done.
Learning all about off-page SEO
Now that we have delved into some of the things that make on-page SEO great, it is time to look into the various methods that can help SEO services develop useful strategies with off-page SEO. As stated above, the term is rather self-explanatory; off-page SEO is everything that occurs outside of the main website, which is typically where things get interesting.
Social media outreach tactics
Those who know all about old school search engine optimization understand the importance of outreach tactics, which involves the use of emails in an attempt to spread the word. In the case of social media, the idea is to reach out to various social media influencers to see if they are willing to strike a deal with the business. For example, a YouTube content creator that looks to be on their way up the career ladder might be willing to work with a startup to advertise some of their products. Considering that social media influencers often have millions of followers, it is no wonder why social media outreach is so crucial.
The pay-per-click (PPC) method
The PPC method is relatively straightforward — it involves the advertiser paying a small fee every time their advert is clicked. It might seem like a simple way to gain clicks and work with others, but the magic lies in the tech behind PPC accounts. Not only does the pay-per-click method allow a company to sit snugly in the paid search results; company owners also have the advantage of thorough analytics at the end of a specific period.
A company will learn all about the people who took the time to click their adverts, including the keywords used. The only disadvantage the PPC method has is that it is often a much more expensive tactic compared to traditional SEO solutions that focus on organic searches and clicks.
The use of local SEO methods
Both on-page and off-page SEO have a unique method of tapping into the local marketplace. In the case of off-page SEO, it includes review websites that focus on the location of the establishment. For companies that want to excel with their physical establishment, the use of off-page SEO is crucial, as well as the help of quality SEO services that can get the job done. Even medical practitioners such as dentists can take advantage of off-page SEO to ensure that their target audience is well aware of their practice.
Without a doubt, there are plenty of ways to take advantage of search engine optimization, whether for startups or veteran businesses. The use of on-page vs. off-page is not a worthy argument, as an effective SEO solution involves the use of both to get the job done. With the help of specialists, it is quite easy to utilize SEO methods to boost a digital marketing strategy.