As the saying goes, you can’t plan for everything you’ll ever need, you just have to make sure you have the best plan in place for all those eventualities.
One of the key principles in marketing is to be “sudden impact.” This is a process of moving through a market with a small window of opportunity and then doing something unexpected later on. This allows you to test the market before you make your first move. We have seen a lot of sudden impact marketing happen in the last few months as we’ve been working on a new marketing campaign for our company.
Weve had a lot of good luck with this process because weve been able to test the market before moving into large marketplaces. Weve also been able to test the market when weve been trying to build a brand new marketing campaign.
This can be done by simply creating a series of interesting events that happen to coincide with a specific time and also make a lot of sense in the market you are targeting. For example, if you are trying to market your company as a technology company, then you can have a meeting with your CEO on some random day. When the meeting is over, you can then take advantage of the fact that most people are on vacation during this particular time.
This is something I have been trying to do for a while. The idea behind it is that you can use the fact that most people are on vacation to create a very interesting and effective marketing campaign. If your company is trying to get in touch with a certain demographic of people, then you will be able to create a series of events that seem completely normal. By having an event that happens at a certain time, you are able to appeal to that audience and create a campaign that is brand new.
In a recent article for Entrepreneur, a company called Timely (which is owned by Time Warner) wrote about how they were able to get their product out to a lot of people just by announcing an event that happened at a certain time. Their method involves having a series of events, some of which will be “unexpected,” and it’s all tied together by some sort of announcement.
For us at Timely, we decided to take a very different approach. We wanted to create a highly anticipated event that would attract customers. We wanted to create a new and special atmosphere within an event that had some sort of “wow factor.
The problem with a lot of events, even ones that are very exciting, is that they are also very predictable. Customers are only going to show up at certain times and if they are coming late, they are going to end up disappointed. That’s because the event is too predictable and so we want to create a highly anticipated event that has a high wow factor.
We looked at this a few times and came to the conclusion that for this to work, the event had to be unpredictable. It had to be something that no one would think about coming into. People can’t predict what they are going to be doing, and when they start doing it then the wow factor drops.
One thing our research showed us was that our customers tend to be very predictable themselves. They wont be going into a restaurant or nightclub expecting to have a huge boom, but they rather prefer to go in expecting a big time wow. This means that if the event is sudden and unexpected, they wont want to participate it.